Archive for the ‘Business’ Category

Business Postcard Marketing

Post cards are not a marketing tool of the past. However, postcard marketing must be understood and you need to understand options and how to make the right choices. You also need to understand what a postcard campaign is supposed to do for you.

Obviously, you would like for a postcard campaign to produce sales and this is a best case scenario. However, if sales is your measure for success you may be disappointed by the results you get. Keep in mind that every piece mailed can potentially create brand exposure and increased brand recognition. The role of the postcard is really three and in this order of priority: branding, lead generation and direct sales. As a direct sales tool the post card only works when you have a highly targeted list. The best targeted list also knows your brand well enough to make a decision to buy. Post cards work well to generate leads. You simply need to grab the recipients interest and direct them to share contact information for some value you can offer. However, postcards work best when you focus results on brand building. If your postcards aren’t clearly defining your brand you are losing the greatest value they have to offer.

For strong brand building through a postcard campaign remember three simple rules.

1. Make sure every postcard contains a graphic illustration of your brand. Hopefully your branding strategy includes an icon, logo or mascot.

2. Clearly define the value of doing business with your brand. There may be a thousand others out there offering what you offer; how does your brand do it better or bring more value to the customer.

3. Make exploring your brand easy and convenient. Include links to your web presence, contact information, diverse resources they can use and a special offer to increase  their interest in getting to know you. The best special offer for this is free.

 I recommend at least two calls to action on every piece:

The first is the offer. Make an offer that will grab attention. You might consider, Free Lifetime Coaching. Free Lifetime Coaching may seem too good to be true, so you may need to validate the offer. I will cover the amazing offer later in this post.

The second is the request. By the request I mean an invitation for the recipient to pass the postcard on to anyone who may find your offer interesting. Include a line that simply says, “Be a Hero, pass this postcard on to your business colleagues.” can get the job done. You may be surprised at the number of times a piece is passed along simply because you gave the idea.

One question you may ask is, what size postcard should I mail? This is a valid question. When considering postcard size you need to think about at least three questions:

How much do I need to say?

                If your offer is pretty amazing you may need more copy to make it believable. You may need to answer a few reader objections. Therefore you need more space.

What is the direct mail competition for your market?

                If the competition to grab your reader’s attention is high you need to stand out and a larger piece may be the right solution.

How much are you ready to spend?

                A four by six postcard will cost 28 cents standard postage while a six by eleven postcard will cost  44 cents. Getting creative may allow you to create outstanding copy and graphics that will get the smaller card read.

All that said here are some critical components of a well read postcard campaign.

Bold Headline

Make it bold so it pops off the page. Use light colors on dark backgrounds and darker colors on light backgrounds. But nothing is more important than the headline message.

Your headline must speak to the reader’s need. If the headline grabs them where it hurts they will read on. Once they start reading, action is a result of good copy. I have found that the best headline is an amazing offer headline. The amazing offer is of such wild value that it is nearly too good to be true. Therefore, it raises curiosity and the reader reads on. Now you must convince the reader in few words that you can deliver on the promise and call them to action.

The Offer

The offer is the most important part of your postcard design. The offer is the reason to take action or follow up with you. I can offer free coaching for a lifetime. We have the technology and resources in place to provide group interaction, live consulting sessions and email support at little cost to me or my staff. we bundle these services with one no cost personal phone call per month and have a Lifetime coaching package to offer. Disclosing how the coaching is provided is not important on the postcard.

It is important that the respondent understands that the offer is available on certain terms. Clearly define those terms to make the offer believable.

The point of Contact

Make it easy for the respondent to contact you. I would include a landing page website url. This is the best response option because you are actively engaging and dialoguing with the reader. Another might be the leave a message response. Invite the reader to simply call a number and leave a name and email address for more information. This approach is great for busy people on the go. Using both will increase your response. Remember, you want the reader to take action. Tell them what to do and make it easy for them to answer the call.

So, you’re an entrepreneur and own your own business. If you’ve been in business for more than seven days and served more than two customers you probably already know that there is more to business than making a sale or providing a service. there are taxes to be dealt with, licensing, documentation, legalese, lead generation and customer management. Just to name a few. If you’re like most small business owners you wear many hats. You’re responsible for inventory, sales, marketing, accounting, customer service and more. By now you have asked one question several times. Is there an easier way.

The short answer is yes. However, not usually in a single box. This article came about because I was browsing the web and found a small business toolkit that promised more, I am sure, than it could deliver. I found there were many tool kits for many business needs. All this begged an answer, what do I need in my toolkit as a small business owner.

I am going to narrow this article down to the three must have tools to keep you in business  while also having a life. The minimum tools you must have include: Customer Relationship Management or CRM, Invoicing or billing, and communication.

Let’s start with the communication. It is critical that you be available to answer customer and potential customer questions when they want answers. Unfortunately, you don’t likely have the resources or time to be available at all times. This is where a strong communication strategy and tools come in handy.

Your communication strategy should include three tools: Web presence, voicemail and literature. I recommend that all of your literature be provided online as well as hard copy.

Literature is still a valuable tool even with all the digital progress we’ve made in the past decade. I recommend that every piece of literature you might hand a customer or potential exist in digital format as well. The literature arsenal should include a detailed business brochure, business card, policies, product or service specific leaflets to inform and much more. Think about how you can make literature available and keep it handy at all times.  Making documents available for immediate access will impress many web savvy customers today. To make your documents available online you need a web site.

 Your web site should be simple, universally accessible, user friendly and loaded with valuable information. Online success is obtained with a two edged sword: search engine optimization and rich content.

 Some have called LinkedIn the new Yellow Pages. LinkedIn should also be a part of your web toolkit. there is no better way to make it easy for people to find you online. LinkedIn will automatically search engine optimize you and your business if you use it wisely.

Now that people are finding you online you will want to be virtually accessible. Voicemail is a great way to make yourself accessible even when you can’t answer the phone. Using voicemail can give your business a voice. You can use a tool like www.K7.net to setup multiple voicemail boxes, for free, to meet specific needs of customers and potentials. You might have a number customers can call for project status or updates. By simply updating the greeting daily the customer gets to hear your voice sharing relevant information they may want to know. Because they hear the information in your voice they feel connected with you and that you are really committed to them. Furthermore they can leave a message which makes them feel they can contribute. You get the messages by email and can manage the communication process without difficult to manage interrupting phone calls. A strong voicemail strategy can improve you customer relations and save you lots of time and stress.

I can help you build a stronger communication strategy and help you build it around cost free tools that will help you do business like the big dogs no matter what size your staff or budget. Just call,(724) 49BUILD or (724) 492-8453 to arrange a free consultation.

Now that you are talking to customers you need to get money out of them. The backbone of successful small business collections is having the tools to handle invoicing consistently and systematically. The software to do this can be very expensive. I have found two invoicing or billing tools you should consider for your small business toolkit. They are both free. The first I want to mention is www.zoho.com. Zoho offers Zoho invoice free for the first 5 invoice a month. If you offer a big ticket service or product this may fit your needs with little or no cost. Zoho remains very affordable when you need to manage more customers. I recommend Zoho first because they also offer other valuable tools you will want in your small business toolkit. And they work seamlessly together. another great Free tool for invoicing is www.billingboss.com. With both solutions you can have automated billing service that sharpens your image and handles balance due calculations, repeat billing, invoice reminders and even tracks overdue accounts.

Finally, the last tool I want to mention in this article is CRM. Big business has used CRM software for years with great success. The resources and affordability of modern technology make it practical for even the smallest business to automatically and systematically manage customers and contacts. With Zoho CRM I have a single stop resource for storing all of my contacts and documenting leads and potentials as they come to my attention. I can even document phone calls, schedule appointments, schedule emails to go out and start a web meeting with a client in a single click. There is no neater or more efficient way to manage your contacts. Best of all it is free for up to the first 500,000 contacts. So what’s holding you back, get started now.

The few tools I have suggested here will save you time, make you more thorough and create more opportunities for you. I am interested in growing your business momentum. My team and I are constantly researching better and cost effective ways for you to manage your business. Make www.charlesspeaks.com your first resource for small business guidance.

Social Marketing Strategies that Work

I was recently asked, “What single component makes a social media strategy outstanding?” Really the answer is very simple. However, who cares is you are effective in your social marketing strategy if you aren’t reaching the right people with the right message?

The key to any successful social marketing is to socialize the right people. The more targeted your efforts the better your results. Another consideration is that if you are making the wrong offers to groups or users with no interest you are perceived a spammer. If you are making offers and never “GIVING” any value you are perceived a spammer as well.

You can use a message across numerous groups and networks if you custom tailor it to meet the needs of that group. You might have a audio book on diffusing angry people and choose to write an article excerpt from the audio book. You can rewrite the article with keywords and solutions specific to certain groups. In example if writing to the Customer service alliance you would want to change the words in your manuscript to match. Instead of, “an angry supervisor raises his voice,” you might write, “a first time customer raises his voice.” By being very specific your writing seems more relevant and valuable.

All that being said; the most important component in any social marketing strategy is to socialize. Make sure you engage your network just as you would face to face. Ask questions, answer questions and share. The more conversational you are the more your network will warm up to you. As they warm up you build trust and credibility.

 I recommend you make a 5 minute daily commitment:

1.  Spend 2.5 minutes to check you updates and reply to any that are relevant and for which you have feedback. You should do this on both Facebook and Linkedin if appropriate and you have time.
2. Spend 2.5 minutes to browse your group’s discussions and comment when appropriate.

You can answer questions, agree, disagree and add you own additional advice and tips where appropriate. The key is to engage the network and have a conversation. Conversational networking is the best way to build trust, rapport and credibility. These will contribute to trust and help you close more sales and build strong leads.

Make sure your posts are branded and contain contact or website URL information so readers can learn more about you. I learned a long time ago that the reader may not be diligent about finding my profile and links but if they are in a post that caught their interest they are very likely to follow the link and explore my site to get to know me better.

Bill “thebuilder” is available for keynotes, seminars and custom tailored training that is guaranteed to build your business momentum. Just call or email for available dates.

937-935-6789 or charles@charlesspeaks.com

Social Media Team

As you begin implementing social media into your business growth strategy it is critical that you choose and prepare your team. A solid social media team strategy includes team members from three groups. You need to consider customers and connections as a part of your team and strategize their involvement. You should also include your employees and the value they may be able to add to your social media campaign. Finally you should consider third party team members. These may include writers, consultants and coaches. These experts can assist you in developing and keeping your social media campaign fresh and interesting.

Three simply components will help you get the most out of your effort while building a solid and well defined campaign.

Begin with solid and clear policies. A social media policy should define acceptable and unacceptable use and guidelines for use. Here are some bases you need to cover:

• Define who can and cannot access social media from the office. Often employees assume that social sites are open to all and are a free for all because the company has a social media presence.
• Define what can and cannot be shared on social networks.
• Designate time expectations and limitations.
• Appoint a social media officer to police and govern your social media.
• Establish guidelines for dialoguing with users who may post positive or negative content about your brand.

Plan campaigns and events that build on your social media presence. Companies that get the best results from social media act more like party planners than marketers. Events can be virtual or actual events hosted for your social connections.

Finally establish a content management strategy. Probably the most important component of a successful social media strategy is relevant content. It is not only important to provide high quality content. You must keep your content fresh. Rehashing what everyone is saying sin not fresh. Ask employees to share, the varied writing styles can add interest and perspective that attracts a wider audience. You can also get third party experts to contribute to your content by doing audio interviews or welcoming their articles with the incentive of posting their contact information for all of your readers. Joint ventures make it easier to keep your content fresh and build relationships that work to grow your network. Your content management strategy should include the following:

• What to post
• When to post
• Who will post
• How to post (written, audio, video & other media)

Making your social media campaign a team effort will greatly increase your results and make it easier to manage.

I am so sick of the excessive and misuse of the term spam. Most people define spam as any attempt at marketing. I expect soon we will here commuters complaining about all the spam messages they get on the drive to the office. I mean after all, there are bumper stickers, billboards, roadside signage and I can’t even turn on my radio without hearing an advertisement. Come on, get you head out of the sand and the negativity out of your life. Yes, marketing is going on all around us. It always has. With every technological advancement we’ve had to learn to cope and manage those messages.

Here are four guidelines that define spam. This is the official definition. This settles it. If anyone has a question about what exactly spam is–send them here.

1. Spam is an unsolicited message sent from another party assuming, with little supporting evidence,  you share an interest in them or their product or service.
2. Not all unsolicited messages are spam. If a marketer finds that you share membership in the same club or group, he or she may introduce themselves, service or product if the association by membership would merit a shared interest. Since, networking is the primary reason for many memberships it should be expected, by any sane intelligent person, that they may receive an introduction or two.
3. If a marketer incessantly sends or posts messages of a sales and marketing nature, without offering some no obligation value, he or she has crossed into the Spam Zone. This guideline is especially important in the world of networking whether actual or virtual. We network naturally and it is in our nature to become familiar with those we work or do business with. Such socialization makes it easy to build rapport, credibility and trust. These three elements are prerequisite to a healthy sales / business relationship.
4. A message with a link to a blog or other information website is not necasarily spam. In fact, as I will explain at the close, every message you send should contain contact information and a link or links that will help the recipient get to know you. Some have been using the term “spam” in reference to any message with a link; clearly a thoughtless conclusion.

All that said, if you are in business, you had better be marketing, and in today’s competitive culture, you had better be marketing aggressively. Here are some steps that will help you get ahead and generate leads with your social marketing efforts.

1. Introduce yourself and be very visible and transparent about you, your products and services, as well as who your customers are. Let people get to know you. In fact, you should not actually post any direct sales copy to your contacts until you have given, with no obligation, some value.
2. Include links in emails, direct messages, blogs and instant messages, so people can find you easily and get to know you. You may consider stating in posts with a link that this link is a bit of valuable information requiring no obligation. This may help satisfy the less than sharp paranoid type who apparently close their eyes when passing billboards.
3. Use direct contact media like email, tweets, direct messages and wall or profile posts to direct contacts to a blog or other website containing information with sales copy. Avoid posting sales copy in direct contact media.
4. Finally, try offering free gifts, content and samples. The more value you give the more your contacts learn to trust you. Samples are great incentives. Make sure the sample itself is perceived as valuable.

I strongly recommend that you read Jay Conrad Levinson’s book Guerrilla Marketing. I have the proud pleasure of sharing Guerrilla Marketing Explained, an interview with Jay Conrad Levinson exploring 7 Steps to Effective Marketing. You can’t go to a book store and get this Audio Ebook. It is available only through a few select distributors. You may listen to a sample track and access thousands of dollars in free training in audio, video and downloadable ebook format by subscribing at www.charlesspeaks.com.

Simply enter your name and email on the right side of any of my site pages, and you will be asked to confirm your subscription. You will then receive a key to unlock the vault. You may access the vault by hovering over the Momentum Resources tab at the top of the page and select the Free Resources menu option. Enter your password and enjoy.

Getting people to communicate is powerful, getting them to talk about you, in nearly any context, is profitable, or can be. Social media is an excellent environment in which to engage people in conversation. If you can become part of or the subject rather than just a conversationalist you have created a powerful marketing engine.

Obviously, good press is better than bad press; but any press is better than no press. Whether in news, blog posts, tweets or YouTube views press creates recognition and recognition equals brand power. An excellent example of this occurred recently on LinkedIn.

I want to start by commending Mr. Brown on excellent engagement. I have often stated in my seminars and keynotes that controversy can be a powerful tool for brand saturation. Rich Brown has become quite a household name on linkedcolumbus, a LinkedIn group of over 7,000 members. He started a conversation on a complex and controversial topic. His discussion harvested 146 comments in only 19 days. Whether he knows it or not he has a captive audience that would unquestionably buy a few copies of a relevant ebook or audio which could be created with little effort.

Rich Brown did a great job facilitating the discussion and keeping participants engaged. The longer they are engaged the more influence Rich builds. Here are five rules we should all apply when engaging controversial discussions.

1. Don’t ostracize those who disagree with you. Graciously disagree and agree to disagree. Blocking, unfriending, disconnecting those who disagree is not only rude but shows fear and insecurity. If someone, becomes belligerent or hateful try responding as follows: “Obviously, you feel very strongly about your position and I truly respect that. However, I don’t appreciate your unkind words or insults. I think both of us will gain more respect if we keep the conversation professional, respectful and kind; can you agree to that?” If their rude comments were private, keep your reply private. If they went public do the same with your reply. If the individual continues to be belligerent make a final reply to their next rude comment like this: “You unethical and immature remarks neither substantiate your position nor negate the validity of my arguments. It is unlikely that anyone with integrity or credibility will regard you posts.” This would be the last time I engage this person.

3. Never call names or insult people because of their position. I’ll admit I wrestle with this, and have probably been unkind in the past. It doesn’t likely help your argument and certainly reduces the possibility someone might do business with you.

4. Avoid statements or arguments that can’t be substantiated unless you preface them as opinion.

5. Acknowledge strong or sound arguments even if they oppose your position.

If you are a part of active discussions your inbox may become overwhelmed. Here are a couple of tips that may help you get the best out of you social media experience.

1. You can simply stop following the discussion. This option is at the top of the discussion home page on LinkedIn.

2. Set a rule in your email management software, even Yahoo has this option, to move emails with a specific phrase to a special folder. This allows you to sort through them when you’re ready and keeps your in-box uncluttered. I.e. you might have a rule that relocates any email with the phrase, “are you aware” to the politics folder.

Learning to manage Web 2.0 communication effectively will help you get more out of the social experience and build more leads. I talked to a guy a few weeks ago who has learned to “reverse spam” those spammers sending unsolicited email to him. He has actually closed some sales with those leads.

So, even spam can be a good thing if you get your head out of the sands of negativity.

Bill Carpenter AKA Bill The Builder is a widely respected expert on branding and creative marketing solutions. Hel helps his clients position themselves and celebrity like experts in their niche fields of interest to increase credibility and customer reach. From effective web presence to social media engagement he has help numerous clients increase sales and customer satisfaction. He is available for keynotes, seminars and webinars as well as personal coaching. charles@charlesspeaks.com or 937-935-6789

Reduce Your Marketing Budget While Increasing Sales

In this economy every business, big and small, is looking for ways to reduce cost and increase profits. One of the questions I’ve been hearing is, “Should we cut our marketing budget?” The short answer is no. That is unless you are retooling your marketing efforts with proven tools and techniques that cost less. In this article I am suggesting a timeless marketing technique that doesn’t have to cost a dime.

Networking is something all living organisms do naturally. The strongest have just learned how to do it better. In business networking means connections and visibility. The more you network the better you are known.

Think of networking as team building. Your team will work for you at all times. To network well, you need to first decide who you need on your team.

The most obvious question that will help you build your team is to ask, “Who are my customers?”

Think about your most faithful customers. You might want to find out about their interests. Where do they spend their time? What are their hobbies? What are their causes? If you discover they have a favorite charity you might ask, “How can I help with that?” If you find out they are attending an upcoming event you might plan on attending yourself. By getting involved with their causes and attending the events they attend, you create opportunities for them to introduce you to their network. These can be rich opportunities. Do your customers have children? Are they involved with youth teams or activities? Wherever people congregate, is a good place to network.

Another customer related question might be, “Who do your customers do business with?” If you have a customer doing business with the sign shop down the street, you might simply send an email that states, “One of my customers highly recommends your services. His name is Mark. I was hoping we might talk about how you can help me with a unique project we’re working on.” The fact that Mark is a shared customer creates incentive for the sign company to work with you in any way possible.

A third question you should be asking is, “What services do I pay for?” How well do you really know your service providers? Could they serve you better if they knew you better? If they knew you might generate referrals, would that incent them to give you a better deal?

 A question you might be overlooking is, “Who does business with the people I do business with?” For example, as a speaker I do business with event planners. Hotel and conference center sales managers do business with event planners. So, I should be networking with the hotel sales team. I might give them a CD of me speaking or offer to provide a free training day for their staff. In return I might ask that they keep my brochure on hand to give to event planners they meet.

One last question to consider is, “Who can I give value to?” Obviously, these may be potential customers. However, they may just be people who will speak highly of you if you help them solve their problems. And you can’t have too many people singing your praises.

There are three things you need to know to start network marketing right now.

Networking works best when everyone finds value in the network. Value is the greatest reason anyone connects on an emotional level with another person.(listen to Relationships & Business Audio http://www.charlesspeaks.com/momentum-resources ) In other words, if I feel you have helped me, encouraged me or informed me, I find value in that. If I think of you as an asset I am comfortable with investing in our relationship. The most important thing you can do to be successful as a networker is to share ideas, solutions, tips, referrals and support.

Trust is oxygen to relationships. When trust is broken it is like a fist to the diaphragm knocking the wind from our chest. When that blow is dealt, it is unlikely that I will trust again. Safeguard your integrity as if it were your most valued possession- because it is. If you make a mistake, admit it readily. If you drop the ball, inform everyone affected promptly. Even if you think the dropped ball is insignificant, follow-up. You don’t want others hearing comments like, “She took three weeks to get back to me about my premiums.”

Experts at networking understand the value of being outstanding. Make sure you are memorable from exemplary service to your business card. Avoid the ordinary. Make people laugh. Give others something to talk about, you. Of course, you don’t want to be obnoxious, off color, rude or excessively loud. You want to strike a delicate balance between credible and entertaining.

A great networking resource is www.meetup.com. You can join us for a networking event by registering online at www.meetup.com/columbussbn

You can follow Bill the Builder at www.twitter.com/billthebuilder

There are videos at www.charlesspeaks.com and you can email at Charles@charlesspeaks.com

Bill Carpenter is available for keynotes, seminars, personal coaching and webinars.

Every small business owner faces tough times and setbacks. In fact one can almost plan for some. In example, as a speaker there are times when seasonally fewer events are planned meaning the competition is fiercer and I am likely to have a lower number of paid speaking dates during those times. As a result I may plan to use this time to produce or update my line of information products and reach out to customers needing my services in less than a speaking capacity. These predictable patterns in my industry market are called trends. When I am aware of industry trends I can plan, adapt and live better.

I like to think of trends in two categories: long trends and short trends. Short trends are usually driven by events and economics. A good example of a short trend that may lead to numerous long trends worth watching is the evolution of web 2.0 social media. A new technology that is taking the business world by storm is promising to change the way we interact with customers and reach new customers. From Twitter to YouTube there are new opportunities that didn’t exist just a year ago. Long trends are usually more impacted by demographics and geographics and therefore may last longer and even cycle.

Trends are typically cause and effect as a result of changes measured by three sets of data. Geographics is a data set that defines your market in terms or geography, resulting season and weather, culture and local events. Demographics are the data defining the social character of your market, including age, gender, family size, religion, social class and more. Psychographics are the values, beliefs, opinions and attitudes of the groups in your demographics. Each of these data sets is affected over the years. It is important to understand your market.

If you are in the sporting goods industry you would need to know geographically influenced trends such as seasonal changes that accommodate the sale of kayaking equipment versus skiing equipment to a certain group. I did a little demographic research for a client recently who felt that their mostly retired clientele would be a suitable audience for social media interaction. Available demographic data showed quite the contrary.

Another good example is in the real estate industry. If I have a number of rental units that are occupied by families with school age children it is in my best interest to wait until after the school season has begun before raising the rent. If rent is raised over the summer families with children may be more inclined to shop around and move. Families with children will be reluctant to move in the middle of the school season. By the end of the school season they will have acclimated to the new higher rent.

Trends and trend data affect every business. Take a little time to sit back and put in writing how trends affect your business. Identify long and short trends. What trends repeat and why? Based on observable trends when is the best time to try reaching new customers?

Paying attention to the details in your business can save you time and money and help you make more money through the year.

Today’s business culture is changing. According to Smallbiztrends 25% of business startups fail within the first year. More than 50% fail within the first 5 years and only 29% remain in business after 10 years.

So what do these numbers mean for you as a business owner or leader? These numbers mean that in order for your business to succeed you will need cutting edge support and guidance that will make you OUTSTANDING. Buzz words, trends and fads aren’t going to take your business to the next level. charlesspeaks.com has observed the top performing 29% of start-ups over the last two decades to identify the qualities of OUTSTANDING businesses. 

 Here are the top 4 qualities of thriving businesses:

 Innovative

These businesses live on the edge. They are using best business practices sitting on ready for any improvements and willing to try new things. They watch trends to identify the evolution of mainstream. At some point every trend becomes nostalgic or mainstream. Innovative businesses know how to identify the trends that will survive early enough to capitalize on them. Having an effective yet flexible project management methodology in place is critical in today’s culture of rapid change.

Relevant

Remaining relevant in these times requires the quality of innovation. In these changing times what was relevant yesterday is not always relevant tomorrow. OUTSTANDING businesses are constantly evolving to better meet customer needs and expectations. Relevant businesses listen to there customers and watch their competitors attentively. They know how to capitalize on trends whether they become mainstream or not.

 Efficient

OUTSTANDING business are there, they are approachable and follow-through on their commitments. In times when customers are more demanding and competition is fierce it is critical that you have access to the tools and resources needed to do business well and turn on a dime when trends demand. Your marketing, customer relations, processes and products or services need to scream that you understand the first two qualities covered here. If your business card is dated so is your service. Outstanding businesses can’t afford to use dated techniques, strategies or tools. Moving at the speed of innovation requires efficient processes and solutions.

 Outstanding

They are doing the marketing to promote themselves and they aren’t afraid to sell. They are networking and touching people. They have a well defined brand and they build it through creative marketing and social interaction. The top survivors are seen in the public; they are involved in the community and have a hero or celebrity status.

Bill The Builder helps you build on these qualities through branding and marketing efforts that are proven to create celebrity status and profits. Bill will help you develop an OUTSTANDING brand profile, winning customer profile and product and services resources that will cause customers to perceive you as a celebrity they can know and love.

 Bill helps entrepreneurs and established business leaders make themselves and their business more attractive so customers want to do business with you.

 http://www.charlesspeaks.com

charles@charlesspeaks.com

937-935-6789

443 North Main Street Suite 101

West Mansfield, Oh 43358 

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