Bill The Builder

Social Media Team

As you begin implementing social media into your business growth strategy it is critical that you choose and prepare your team. A solid social media team strategy includes team members from three groups. You need to consider customers and connections as a part of your team and strategize their involvement. You should also include your employees and the value they may be able to add to your social media campaign. Finally you should consider third party team members. These may include writers, consultants and coaches. These experts can assist you in developing and keeping your social media campaign fresh and interesting.

Three simply components will help you get the most out of your effort while building a solid and well defined campaign.

Begin with solid and clear policies. A social media policy should define acceptable and unacceptable use and guidelines for use. Here are some bases you need to cover:

• Define who can and cannot access social media from the office. Often employees assume that social sites are open to all and are a free for all because the company has a social media presence.
• Define what can and cannot be shared on social networks.
• Designate time expectations and limitations.
• Appoint a social media officer to police and govern your social media.
• Establish guidelines for dialoguing with users who may post positive or negative content about your brand.

Plan campaigns and events that build on your social media presence. Companies that get the best results from social media act more like party planners than marketers. Events can be virtual or actual events hosted for your social connections.

Finally establish a content management strategy. Probably the most important component of a successful social media strategy is relevant content. It is not only important to provide high quality content. You must keep your content fresh. Rehashing what everyone is saying sin not fresh. Ask employees to share, the varied writing styles can add interest and perspective that attracts a wider audience. You can also get third party experts to contribute to your content by doing audio interviews or welcoming their articles with the incentive of posting their contact information for all of your readers. Joint ventures make it easier to keep your content fresh and build relationships that work to grow your network. Your content management strategy should include the following:

• What to post
• When to post
• Who will post
• How to post (written, audio, video & other media)

Making your social media campaign a team effort will greatly increase your results and make it easier to manage.